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Advertisers to be verified under new online scams code

Tom Burton

Eight digital tech giants have committed to verify advertisers and screen ads for suspicious content as part of a new industry online scam code in Australia.

Amid delays establishing a formal government code to combat scams, Google, Meta, Yahoo, X (formerly known as Twitter), Snap, TikTok, Discord and Twitch have pledged to increase their protections by signing on to the new industry code.

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Tom Burton has held senior editorial and publishing roles with The Mandarin, The Sydney Morning Herald and as Canberra bureau chief for The Australian Financial Review. He has won three Walkley awards. Connect with Tom on Twitter. Email Tom at tom.burton@afr.com

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    Original URL: https://www.afr.com/politics/federal/advertisers-to-be-verified-under-new-online-scams-code-20240725-p5jwlu