Hey big spender: how luxury brands court top customers
When high-end brands want to thank their most-valued clients it’s all about emotion and that special personal touch.
Loyalty royalty: perks such as chauffeur-driven shopping sprees are intended to keep luxury brands’ most valuable customers around for the long haul. Getty
It’s sunset at the 700-year-old Villa Certosa on Capri, and the tiny Italian island is living up to its reputation as a glitterati magnet. Uma Thurman is here, as are Kate Hudson, Alicia Vikander, Eva Green – the list goes on – for the annual unveiling of Bulgari’s High Jewellery collection.
Teetering on the craggy coastline that overlooks the impossibly blue Mediterranean, the event begins with cocktails and a runway show, then dinner by Michelin‑starred chef Luca Fantin, topped off with a performance by singer Nicole Scherzinger. The location changes each year, but you can guarantee it will be just as fabulous and star‑studded.
