Celebrities talk endlessly about menopause, sharing intimate details of hot flushes and hormone patches, but when it comes to sex, they’re less forthcoming. Or they were. Gwyneth Paltrow has done sterling work towards changing things. Her Goop lifestyle brand – which includes the dedicated Instagram account @goopsex and a six-part Netflix series, Sex, Love & Goop – has helped blow the lid off the subject, bringing vaginal eggs and vibrators into polite conversation.

Then there are the biohackers. Once merely a group of extreme California bodybuilders slurping raw eggs, this cohort of athletes and scientists are now key players in the rapidly growing longevity industry and insist we should be able to do at 65 or 85 what we did at 35. That includes having lots of sex. And if this also means injecting stem cells into our private parts, slapping on hormone gels, spending six hours practising Tantric yoga and or popping Viagra and ecstasy together, so be it.

The Telegraph London