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Hype DC owner starts second half with a bang

Carrie LaFrenz

The retailer that owns The Athlete’s Foot, Platypus and Hype DC has started the second half with a bang with double digit same stores sales growth, bucking the trend of some rival discretionary retailers to that showed signs of a second half slowdown.

New on trend styles like the cushioned runner Hoka, a strong back to school and its newest brand Nude Lucy taking off have bolstered sales at the Brett Blundy-backed Accent Group.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/the-athlete-s-foot-hype-dc-owner-starts-second-half-with-a-bang-20230224-p5cn9k