Investors are betting a crackdown on lucrative membership programs will hurt Kogan.com’s major profit driver, pushing the online retailer’s shares lower at a time when the company is performing significantly worse than expected.
Blackwattle Investment Partners portfolio manager Ray David said regulations allowing Kogan.com to automatically add shoppers to a $129 per year membership scheme known as Kogan First could soon be changed.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
Tom Richardson writes and comments on markets including equities, debt, crypto, software, banking, payments, and regulation. He worked in asset management at Bank of New York Mellon and is a member of the CFA Society of the UK as a holder of the Investment Management Certificate. Connect with Tom on Twitter. Email Tom at tom.richardson@afr.com
