Marina Go, the new chairman of online make-up and skincare products group Adore Beauty, says the strategy will not change after a boardroom reshuffle and the company thinks the structural shift to online shopping will continue as economies fully reopen.
She acknowledges that investors in the public float in October last year are still substantially underwater and the company will need to deliver over an extended period to restore the faith, with better signs having emerged in July and August.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
