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Adore Beauty shares fall 19pc as guidance, customers fall short

Sue Mitchell
Sue MitchellColumnist
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Shares in Adore Beauty, one of the most-hyped floats of 2020, plunged 19 per cent after the online retailer’s full-year sales guidance fell short of market forecasts and the number of active customers appeared to fall.

In a trading update on Thursday, Adore Beauty, which floated last October, said revenue rose 47 per cent to $39.4 million in the March quarter, after surging 85 per cent to $96.2 million in the December-half.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/adore-beauty-sales-rise-active-customers-fall-20210506-p57pbx