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Adore Beauty counts on ‘sticky’ new customers to fuel sales growth

Sue Mitchell

Key Points

  • Revenue ($m) 96.2, up 85pc from year-earlier 52
  • Pretax profit ($m) -1.5 v -2
  • Net profit ($m) 2.5 v -3.2
  • No interim dividend 

Adore Beauty expects sales to rise more than 40 per cent this year as almost half a million new customers who started shopping with the online beauty retailer during the pandemic make follow-up purchases.

Adore Beauty chief Tennealle O’Shannessy believes almost half a million new customers who started shopping with the e-tailer during the pandemic will make follow-up purchases. 

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/adore-beauty-sales-soar-after-online-beauty-binge-20210222-p574v7