As business revenues stagnated, Jason Daniel began questioning the purpose of his fitness and apparel brand, LSKD. Like many business founders, he started devouring books about inspirational business people and sought out mentors he hoped could help him achieve the next level of growth he was striving for.

“The company was really struggling and I wasn’t sure what the future would look like. We had about 12 people in the team, and I was trying to figure out what our purpose was, and where we were going. It was a long period of reflection,” admits the 38-year-old.