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SPC chief’s battle to remake the household brand

SPC chief’s battle to remake the household brand

SPC Global’s ambitious CEO is transforming the household brand, but faces sceptical investors, nervous suppliers and international trade winds.

SPC CEO Robert Iervasi Eamon Gallagher

SPC Global’s chief executive, Robert Iervasi, tells BOSS he is dressed to impress.

Iervasi has met BOSS before, including at a Fitzroy pub in Melbourne when he was head of Asahi Beverages, where we have typically found him in more casual attire, like a polo shirt and slacks.

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Patrick Durkin
Patrick DurkinBOSS Deputy editorPatrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com

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Original URL: https://www.afr.com/work-and-careers/leaders/spc-chief-s-battle-to-remake-the-household-brand-20250320-p5ll67