Lockdowns have reignited sales growth at Adore Beauty, which is taking advantage of the pandemic-inspired demand for at-home beauty treatments as the $11 billion market shifts online.
Adore Beauty’s sales rose 26 per cent in July and August, after slowing to just 3 per cent in the June quarter, when Australia’s largest pure-play online beauty retailer group worked overtime to match a surge in demand during the initial phase of the pandemic in 2020.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
