ASX-listed non-bank lender MoneyMe is focused on being the main challenger brand to Australia’s big four banks in the near future as it refreshes its brand and lays out the strategy to become a financial service delivering “every end-to-end experience for the Millennial generation”.

Following its announcement of plans to acquire SocietyOne in December, MoneyMe is rolling out a long-term advertising push designed to raise awareness of the MoneyMe brand and its products and set up its brand positioning as the lender to match consumers’ ambitions.