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ING not afraid to use home loan brokers to catch Bendigo and Adelaide

Lucas Baird
Lucas BairdReporter

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ING Australia will lean on the increasingly contentious broker channel in its quest to overcome Bendigo & Adelaide Bank and become the nation’s sixth-largest home lender by the end of 2024.

The strategy is a split from larger rivals who have complained that brokers hurt profit margins and face limited checks on pay.

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Lucas Baird is a journalist based in The Australian Financial Review's Sydney office. Connect with Lucas on Twitter. Email Lucas at lucas.baird@afr.com

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    Original URL: https://www.afr.com/companies/financial-services/ing-not-afraid-to-use-home-loan-brokers-to-catch-bendigo-and-adelaide-20240904-p5k7qa