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ING not afraid to use home loan brokers to catch Bendigo and Adelaide

Lucas Baird

ING Australia will lean on the increasingly contentious broker channel in its quest to overcome Bendigo & Adelaide Bank and become the nation’s sixth-largest home lender by the end of 2024.

The strategy is a split from larger rivals who have complained that brokers hurt profit margins and face limited checks on pay.

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Lucas Baird is a journalist based in The Australian Financial Review's Sydney office. Connect with Lucas on Twitter. Email Lucas at lucas.baird@afr.com

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    Original URL: https://www.afr.com/companies/financial-services/ing-not-afraid-to-use-home-loan-brokers-to-catch-bendigo-and-adelaide-20240904-p5k7qa