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The hottest trend in fashion? The high street

The hottest trend in fashion? The high street

In a win for style-savvy consumers, top designers are officially joining forces with affordable brands. From the upcoming May issue out on May 2.

This time, the designer is here to stay. This isn’t a moment, it’s momentum. Simon Letch

What a treat, to be able to report to you that the most exciting trend in fashion might just be the improvement of high street brands – a true salve in a cost-of-living crisis, right?

Last year, I interviewed former Givenchy designer Clare Waight Keller (she designed Meghan Markle’s wedding dress) about a capsule collection she was creating for Japanese basics brand Uniqlo. She told me that Uniqlo was an “amazing laboratory” and that, perhaps contrary to assumptions, the pace was much slower than it had been in her previous roles at luxury houses. “Luxury revolves around shows, and shows happen every three months. You are in this very compacted time schedule – there’s a pre-collection, men’s, women’s, couture. You’re working on three seasons at a time, managing all these different teams.”

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-hottest-trend-in-fashion-the-high-street-20250407-p5lpr8