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Afterpay earnings crunched by higher marketing expenses

James Eyers

Afterpay’s marketing and staff expenses surged over the year and losses from bad debts were higher as it took on new and riskier customers as it expands globally, depressing earnings as it prepares to merge into Square.

Afterpay reiterated the strategic rationale for the mega-merger announced just over three weeks ago, helping Square to attract new sellers by using the buy now, pay later product as a customer acquisition tool to deliver higher conversion rates and order basket sizes. Afterpay said its US users will benefit from the broader set of products provided by Square’s Cash App, including stock brokerage and bitcoin.

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James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au

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    Original URL: https://www.afr.com/companies/financial-services/afterpay-earnings-crunched-by-higher-marketing-expenses-20210825-p58lni