Don’t even bother arguing – the best Krispy Kreme is the original, glazed version. But for a moment this week, the hottest thing in the world was Krispy Kreme’s shares. On Tuesday night, shares in the doughnut company surged a staggering 70 per cent on Wall Street as volume of stock traded surged from the usual daily average of 5 million shares to 150 million.
Had a new doughnut variety been released? Was there a Willy Wonka-style promotion going on? Had Nvidia made a takeover offer? Nope, this was the return of one of the worst Wall Street traditions: meme stock mania.