K
yle Faulconer thought he was onto a winner. He and his team had come up with a new type of packaging for potato chips that was essentially a sustainable box that contained multiple product varieties.
Kyle Faulconer, the CEO of PepsiCo in ANZ, discovered the value of rapid prototyping and minimum viable products after a failed product launch cost his client Walmart $30 million.
Kyle Faulconer, the CEO of PepsiCo in ANZ, discovered the value of rapid prototyping and minimum viable products after a failed launch cost his client $30 million. Dominic Lorrimer
K
yle Faulconer thought he was onto a winner. He and his team had come up with a new type of packaging for potato chips that was essentially a sustainable box that contained multiple product varieties.
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Original URL: https://www.afr.com/work-and-careers/workplace/what-this-ceo-learnt-from-losing-30m-20241022-p5kkeu