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What this CEO learnt from losing $30m

What this CEO learnt from losing $30m

Kyle Faulconer, the CEO of PepsiCo in ANZ, discovered the value of rapid prototyping and minimum viable products after a failed product launch cost his client Walmart $30 million.

Kyle Faulconer, the CEO of PepsiCo in ANZ, discovered the value of rapid prototyping and minimum viable products after a failed launch cost his client $30 million. Dominic Lorrimer

K

yle Faulconer thought he was onto a winner. He and his team had come up with a new type of packaging for potato chips that was essentially a sustainable box that contained multiple product varieties.

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Euan Black
Euan BlackWork and careers reporterEuan Black is a work and careers reporter at The Australian Financial Review. Email Euan at euan.black@afr.com
Sally Patten
Sally PattenBOSS editorSally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London. Connect with Sally on Twitter. Email Sally at spatten@afr.com
Lap Phan
Lap PhanHead of PodcastLap is a podcast producer and actor based in Sydney. He has appeared in numerous film, TV and theatre productions. Connect with Lap on Twitter. Email Lap at lphan@afr.com

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Original URL: https://www.afr.com/work-and-careers/workplace/what-this-ceo-learnt-from-losing-30m-20241022-p5kkeu