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‘More Ted Lasso than Elon Musk’: lessons from Magpies’ success

‘More Ted Lasso than Elon Musk’: lessons from Magpies’ success

The way premiership coach Craig McRae has gone about changing the culture at Collingwood offers valuable insights for executives and CEOs in the modern workplace.

Patrick DurkinBOSS Deputy editor

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Collingwood champion Scott Pendlebury remembers the moment he realised the culture at the powerhouse club had changed under the now premiership coach Craig McRae.

The team was five goals down against North Melbourne last year when the veteran midfielder jogged to the huddle at three-quarter time, ready to be blasted.

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Patrick Durkin
Patrick DurkinBOSS Deputy editorPatrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com

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Original URL: https://www.afr.com/work-and-careers/workplace/more-ted-lasso-than-elon-musk-lessons-from-magpies-success-20231002-p5e92n