Data, not apps, is the key to growth, says KPMG chairman Alison Kitchen

In a series of stories we ask Australia's strategy gurus about the keys to growth.

Joanne GrayManaging editor

Mar 1, 2018 – 12.15am

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The pressure is on businesses to figure out quickly what to do with the rich, live data they are generating every day, says Alison Kitchen, chairman of KPMG Australia.

It’s about much more than building a smooth customer experience, important though that is. “We’ve seen a lot of entities build funky apps,” she says. But that can be dangerous.

Joanne Gray is Managing editor of The Australian Financial Review. She was formerly its opinion editor, features editor, banking & finance editor, Washington correspondent and BOSS magazine editor. Connect with Joanne on Twitter. Email Joanne at jgray@afr.com