In a series of stories we ask Australia's strategy gurus about the keys to growth.
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The pressure is on businesses to figure out quickly what to do with the rich, live data they are generating every day, says Alison Kitchen, chairman of KPMG Australia.
It’s about much more than building a smooth customer experience, important though that is. “We’ve seen a lot of entities build funky apps,” she says. But that can be dangerous.
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Original URL: https://www.afr.com/work-and-careers/management/data-not-apps-is-the-key-says-kpmgs-alison-kitchen-20180219-h0wbty
