Beer consumption is a third lower than it was 20 years ago, prompting Asahi Beverages’ first female CEO to take Australia’s biggest beer company beyond the amber nectar.
Amanda Sellers, as the Asahi chief executive, is wrestling with changing attitudes to alcoholic drinks. But she’s optimistic. Eamon Gallagher
Amanda Sellers doesn’t seem fazed that she has been made the first female to lead the country’s biggest beer company, just as beer consumption hits record lows.
Australians are drinking a third less alcohol via beer than 20 years ago, as consumers have switched to lower-strength beers and other drinks. Last year was particularly hard going, with beer sales down 3 per cent.
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Original URL: https://www.afr.com/work-and-careers/leaders/beer-sales-have-slumped-here-s-what-asahi-s-ceo-is-doing-about-it-20250213-p5lbx4
