Opinion
The seven mind tricks brands use to keep you spending
Brands use sophisticated tactics to encourage you to spend more, writes Emma Edwards.
Emma EdwardsContributorOne of the biggest roadblocks to being good with money is that brands, companies, retailers and marketers know more about our brains than we do.
They know how to create desire in consumers, and are willing to spend millions of dollars on stoking that desire because they know it will generate billions in return.
Loading...
Emma Edwards is the author of Good With Money and founder of The Broke Generation.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Personal finance
Fetching latest articles