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The seven mind tricks brands use to keep you spending

Brands use sophisticated tactics to encourage you to spend more, writes Emma Edwards.

Emma EdwardsContributor

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One of the biggest roadblocks to being good with money is that brands, companies, retailers and marketers know more about our brains than we do.

They know how to create desire in consumers, and are willing to spend millions of dollars on stoking that desire because they know it will generate billions in return.

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Emma Edwards is the author of Good With Money and founder of The Broke Generation.

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    Original URL: https://www.afr.com/wealth/personal-finance/the-seven-mind-tricks-brands-use-to-keep-you-spending-20240314-p5fcgq