Life has returned to some sense of normality after the pandemic, with restaurants booked out, flights resuming, stadium being filled and people on the move again. Whether you are attending a football match, getting on a plane or commuting to work, one companion on your journey will be a raft of strategically placed outdoor advertising ready to pique your curiosity.

Out of home (OOH) advertising is in far more places than many realise. The Outdoor Media Association claims that OOH is seen by 93 per cent of Australians living in and around capital cities every day. This penetration has led to a maturity and sophistication beyond billboards on the side of a road.