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The one thing this Rich Lister says every founder needs to remember

Sam Kroonenburg built a company from his bedroom, with him and his brother Ryan both making about $500 million. But Sam, 40, is doing what he can to avoid the trappings of wealth.

Julie-anne Sprague
Julie-anne SpragueRich List editor

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Rich Lister Sam Kroonenburg knows a thing or two about pressure.

Before deciding whether to join his brother to build a company, A Cloud Guru, that they’d eventually sell for $2 billion, he had four kids aged under five years of age, a day job and a struggling start-up.

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Julie-anne Sprague co-edits our Rich Lists and covers entrepreneurs, wealth creation and investments. A senior journalist in our newsroom, Julie-anne has covered politics, property, agribusiness, retail and stockmarkets in both the UK and Australia. Connect with Julie-anne on Twitter. Email Julie-anne at jsprague@afr.com

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    Original URL: https://www.afr.com/wealth/people/why-this-rich-lister-won-t-send-his-kids-to-private-schools-20240803-p5jz4a