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UFC

January

Luke Anear and Daniel Petre have very different views of Elon Musk’s influence on Donald Trump.

Silicon Valley’s lurch to the right catches the eye of local VCs

Some 15,000 kilometres away from Washington DC, where tech is cosying up to Donald Trump, local start-ups are pondering whether to ride the anti-DEI wave.

November 2024

Donald Trump and Elon Musk attend a UFC 309 mixed martial arts flyweight title bout on the weekend.

Trump seeks assurance that his economic chief will enact tough tariffs

The president-elect’s Treasury secretary appointment has kicked off a fierce lobbying effort among his loyalists.

Donald Trump speaks with Dana White and Elon Musk on election night at Mar-a-Lago, Florida.

The billionaires in charge of Trump’s White House

His first term was heavily reliant on the party establishment. The inner circle now includes billionaires and is in tune with the ideas of the new right.

June 2024

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Trump presents himself as a martyr to Christian right

The former US president portrayed himself as having “wounds all over”, alluding to his legal troubles while suggesting he is targeted for his beliefs.

Donald Trump posted his first TikTok video from a UFC fight he attended in Newark.

‘It’s my honour’: Trump joins TikTok, the app he once tried to ban

The former president made his debut on the video-sharing app in a bid to appeal to younger voters – and attracted 2 million followers.

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Donald Trump cage-side at the UFC tournament in New Jersey.

Former president watches UFC bout amid chants of ‘we love Trump’

Last April Donald Trump sat cage-side after becoming the first former president to face criminal charges. On Saturday, he was at back at the Octagon.

July 2023

The rivalry between the two billionaires – with a combined wealth of $US355 billion – has been brewing for years.

Please make the Musk-Zuck cage fight real – CEOs are too boring

The real story of the supposed stoush between Mark Zuckerberg and Elon Musk is just how unusual white-collar rumbles now are.

June 2023

Mark Zuckerberg is preparing to pounce as Twitter reels from its takeover by Elon Musk last year.

Billionaire cage fight: Elon Musk and Mark Zuckerberg arrange combat

In one of the most ludicrous stories of the year, the tech billionaires appear set to climb into the ring for a fight, after online comments about rival products spiralled.

Thousands of screaming fans flocked to meet online YouTube sensations KSI (left) and Logan Paul in North Sydney in February.

Can Prime, the drink driving kids crazy, be more than a fad?

Sports drinks promoted by YouTube stars Logan Paul and KSI are a lesson in scarcity marketing in the social media age, but can the hype turn into lasting sales?

February 2023

It’s showtime for Alex Volkanovski.

Aussie UFC underdog vies for ‘double champ’ status

On Sunday pound-for-pound king, Aussie Alex Volkanovski, attempts mission impossible by trying to dethrone lightweight champion Russian Islam Makhachev.

September 2022

Nathan Cleary.

‘The people’s beer’ owned by Nathan Cleary, Tai Tuivasa

A new brewery will open in late 2022, with two UFC fighters big shareholders alongside the Penrith Panthers star who has an 8 per cent stake.

April 2022

UFC champion Daniel Cormier is helping convince the public to sign up to Alta’s classes.

How Alta plans to become next billion-dollar fitness brand

The Sydney-based mixed martial arts start-up wants to tap into the Ultimate Fighter Championship fan base as it seeks to deliver its programs around the world.

June 2021

Conor McGregor’s coach is one of the people behind Sydney-based Wimp 2 Warrior, which has attracted a host of new investors.

Fight like Conor McGregor: Sydney-based MMA trainer raises $7.5m

A former Perpetual exec and Conor McGregor’s MMA trainer are two of the brains behind Wimp 2 Warrior, which has raised $7.5m to build a new online training platform.

August 2020

Streaming flop or clever strategy? Yifei Liu as Mulan.

Mulan's maths range from financial bomb to modest money-maker

Depending on who you ask, Walt Disney's decision to release its next big film Mulan online either guarantees the movie will lose money or could be a smart way to potentially break even.

June 2020

Cung Le is one of the fighters behind an audacious $5 billion lawsuit against UFC's parent.

UFC wants you to watch brawls, not its $US5b lawsuit

As it sends fighters to battle through the pandemic, the dominant force in mixed martial arts has been fighting allegations it abuses monopoly power.

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October 2019

Robert Whittaker in the gym at his Western Sydney home ahead of his October 6 UFC title defence.

Robert Whittaker's unlikely rise from houso kid to UFC champ

It took 26 years for the champion fighter to believe he could win a UFC title. But will the brutal physical punishment he took getting there be too much this Sunday?

Original URL: https://www.afr.com/topic/ultimate-fighting-championship-ho8