Please make the Musk-Zuck cage fight real – CEOs are too boring
The real story of the supposed stoush between Mark Zuckerberg and Elon Musk is just how unusual white-collar rumbles now are. Chief executives have been neutered for too long.
“Mark Zuckerberg goes in for the kill.” “A hit to Elon Musk.” “Meta lands knockout blow on Twitter.” Headline writers reached for the age-old tropes last week as the owner of Facebook announced the launch of Threads.
Who can blame them? Business is boring compared with violence. Hence why (mostly) men in suits love metaphors that evoke combat. How ironic, therefore, that the two protagonists in this social media battle have actually agreed to fight.
