Billed as Australia’s first-of-its-kind generative AI-powered pet care assistant, the PetAI chatbot will answer client questions about a range of pets including cats, dogs, reptiles, birds, chickens, small animals and fish.

Developed by giant pet-care retailer Petbarn in collaboration with Microsoft and Insight Enterprises, PetAI has built-in guardrails and refers more esoteric or difficult questions to a PetAI customer service line or suggests a consultation with a vet.