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Kyrgios, Smith-backed fantasy football start-up valued at $0

A start-up backed by sports stars Steve Smith, Nick Kyrgios and Naomi Osaka has lost a co-founder, several staff and been written down to $0 by its largest investor but is determined to grow with a new model.

One Future Football, founded last year, simulates soccer matches with fictional players, and users can assemble these into their own teams.

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Nick Bonyhady was a technology writer for The Australian Financial Review. Connect with Nick on Twitter.
John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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    Original URL: https://www.afr.com/technology/kyrgios-steve-smith-backed-fantasy-football-start-up-valued-at-0-20240418-p5fkyx