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Jessy Wu

‘Declined to comment’: three words destroying millions in VC brand equity

There has been plenty of hand-wringing over the “negative coverage” the tech industry has copped in the past couple of years, but operators should speak up.

Jessy WuContributor
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Three words are responsible for destroying millions of dollars worth of brand equity for venture capital funds and VC-backed companies: “declined to comment”.

In the tech ecosystem, there has been plenty of hand-wringing over the “negative coverage” our industry has copped in the past couple of years.

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Jessy Wu is the managing director of communications agency Encour. Previously, she was a VC investor in early-stage tech companies.

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    Original URL: https://www.afr.com/technology/declined-to-comment-three-words-destroying-millions-in-vc-brand-equity-20240714-p5jtjr