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Jessy Wu

This Month

Cannon-Brookes opens with the classic move of acknowledging the apparent contradiction so that critics can’t weaponise it.

Private jets and public virtue: unspinning Cannon-Brookes on climate

The MCB playbook is clear: acknowledge contradictions before critics turn them into weapons, overwhelm with technical solutions, reframe luxury as sacrifice, and wealth as the solution.

January

Mark Zuckerberg has joined Donald Trump in pushing back on diversity initiatives.

I’m ‘diverse’. But Zuck has a point about DEI losing its way

What corporate culture needs isn’t a disavowal of diversity. We need a more nuanced and compassionate approach to creating inclusive spaces.

October 2024

Richard White has stepped down as chief executive of the company he founded.

If the Tech Council had moral backbone, it would have sacked White

Richard White has not fully departed WiseTech, perpetuating the idea that tech companies need ‘brilliant jerks’. The Tech Council should have sacked him.

July 2024

Saying “no comment” removes any opportunity for a company to influence the narrative.

‘Declined to comment’: three words destroying millions in VC brand equity

There has been plenty of hand-wringing over the “negative coverage” the tech industry has copped in the past couple of years, but operators should speak up.

Original URL: https://www.afr.com/by/jessy-wu-p537jk