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Apple is selling fewer iPhones despite record revenue

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips helped persuade customers to upgrade.

Amelia McGuire
Amelia McGuireBusiness reporter
Updated
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Apple boss Tim Cook has tried to reassure investors after underwhelming iPhone sales, calling it the “best quarter ever” following a 4 per cent increase in total revenue.

Cook revealed the company made $US69.1 billion ($111 billion) in iPhone sales over the three months to December, below Wall Street’s expectations of $US70.7 billion as the new iPhone 16 failed to take off in China.

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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au
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    Original URL: https://www.afr.com/technology/apple-profit-rises-even-as-iphone-china-sales-fall-short-20250131-p5l8jr