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Adviser Charlie Viola hires NRL star; eyes growth via M&A

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A race-car enthusiast, a former cricketer and now an NRL legend. High-net-worth adviser Charlie Viola has hired a new lieutenant as he shoots for $10 billion to $12 billion in assets within five years after striking out on his own following a management buyout from Pitcher Partners in September.

Viola has signed Cooper Cronk, who played 372 games for Sydney Roosters and Melbourne Storm, as a brand ambassador for Viola Private Wealth. Cronk’s expected to help broaden out the freshly minted firm’s client base, Viola told Street Talk.

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Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Kanika Sood is a journalist based in Sydney who writes for the Street Talk column. Email Kanika at kanika.sood@afr.com.au
Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review. Connect with Emma on Twitter. Email Emma at emma.rapaport@afr.com

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Original URL: https://www.afr.com/street-talk/high-profile-adviser-charlie-viola-hires-nrl-star-eyes-selective-m-and-a-20241210-p5kx6c