How the Kardashians helped Nick Molnar launch Afterpay in the US
When the youngest Rich Lister, Nick Molnar, 29, took a call from US retailing royalty, he knew he had to move quickly to impress.
Nick Molnar, CEO of Afterpay: “Everyone thinks Millennials are fickle and disloyal but the reality is they are overly loyal to brands that earn their support." Louie Douvis
When Afterpay launched its buy-now, pay-later service in the United States just over a year ago, its co-founder, Nick Molnar, was told that its growth in the world’s biggest retailing market would be turbocharged if he could get the Kardashians on board.
After rising to fame from a reality television series, the Kardashian sisters have created a vast online retail network that includes selling beauty products to Millennials. This is a sweet spot for Afterpay, which began its meteoric rise in Australia after it won over young women spending on fashion.
James EyersSenior ReporterJames Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au
