Who Gives A Crap’s Simon Griffiths is on a crusade for global bum domination, but a Singaporean street mutt called Archie Lovely may have flushed his Asian expansion plans down the toilet.

At least, that’s the possibility suggested by the letters flying back and forth between the Australian feel-good toilet paper brand and Archie Lovely Gives A Crap, a pet supplies charity whose trademark is duly registered in Singapore.