A two-week, four-city export roadshow through China is the sort of business trip that exhausts most entrepreneurs. But for a group of craft brewers who were recently on the Australian craft beer roadshow in China, it was a glimpse of a big future market.

"I'm tired but really excited," says general manager of Moon Dog Brewing, Josh Uljans, who spoke to The Australian Financial Review on the morning he arrived back from China. "There is so much happening in China and so much interest in Australian food and beverage."