Chanticleer

MA Financial’s big shift raises two fascinating questions

While Andrew Pridham’s firm’s roots are in investment banking, its growth is being made possible by the disruption of the commercial banking sector.

Oct 18, 2023 – 5.00am

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When a company changes its name or logo, the big winners are usually the brand consultants employed to pick the right shade of blue. But such changes invariably signify an important shift in the way the company sees itself, and how it wants the market to see it.

So it is at MA Financial, which changed its name from Moelis Australia in June 2021, and has just launched a new logo (yes, it’s blue) to take the group to the masses.

James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine.