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Why every ship needs a celebrity godmother

Why every ship needs a celebrity godmother

Cruise lines are upping the glamour and enrolling A-listers to help launch their new vessels.

Oprah Winfrey has a partnership deal with Holland America Line. 

Cruising definitely went red carpet this year. Ships have always aspired to glamour, especially when a famous “godmother” is involved in order to bring luck and protection to the vessel (and yes, there might be complimentary sailings involved too). But 2019 has been a standout, especially when Scenic Eclipse was christened in New York on September 10 by Dame Helen Mirren.

Cunard delivered similar Oscar power to the seas in August, when Queen Mary 2 played host to director Steven Soderbergh and actor Meryl Streep, along with their film crew, on the ship’s New York to Southampton trans-Atlantic crossing. They were shooting scenes for the movie Let Them All Talk and passengers so inclined had the option to appear as extras.

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Fiona Carruthers
Fiona CarruthersTravel editorFiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com

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Original URL: https://www.afr.com/link/follow-20180101-p52omv