In 1979, the British government became increasingly concerned about the public health risks posed by alcohol. Taking action, it released new medical recommendations as part of a national campaign. Men, it advised, should not drink more than 56 standard drinks a week. That’s the equivalent of necking two bottles of whisky.
It’s a sign of just how radically the health advice surrounding alcohol has changed in the intervening years. Today, the British government has slashed its weekly guidelines to 14 units, matching a similar downward trend in Australia.