Geologist turned WA winery owner says China market lost for good
Steve Hall’s winery. Rockcliffe. was decimated by China’s sudden tariffs on Australian wine, losing $650,000 in forecast sales in 2018-19 overnight.
Crates of wine packed for shipping containers that were bound for China in 2018 remain in his warehouse today, his Shanghai-based importing company has nothing to do, and investments in prior travels there are mere memories. Ultimately, the “brutal” tariffs cost Hall more than $250,000 as exports to China – which consumed a third of Rockcliffe’s production – became a thing of the past.
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