The brand so hot it banned iPhones from its Paris show
In an era of oversharing, former child stars and reclusive fashion designers Mary-Kate and Ashley Olsen are taking a different approach. From the upcoming Fashion issue out on March 22.
At fashion week, the clothes are just part of the offering. Over the past decade, increasingly these events have become opportunities to see and be seen.
Last year at Paris Fashion Week in February, I noticed hundreds of onlookers gathered outside the shows, dressed head to toe in the brand that was being exhibited inside, taking selfies to prove they were there.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
