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Inside the Gold Dinner, where $20m is raised in one night

Inside the Gold Dinner, where $20m is raised in one night

This event proves that when it comes to running the country’s most glamorous charity gala, it’s not about inviting who you know. It’s knowing who to invite. From the upcoming May issue out on April 26.

Matthew DrummondAFR Magazine editor

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It’s late March, two months out from the annual Gold Dinner, and its organising committee is meeting in a private dining room in Sydney’s Rose Bay Hotel. Up for discussion; how to create a “glamourazzi” moment of arrival given most attendees will need to park their car. “Valet parking would be a nice touch. Could someone look into that,” asks Linda Penn, heiress and CEO of the Lowes menswear empire as well as the committee’s co-chair.

She’s beaming in from Hawaii where she’s buying shirts for Lowes’ “matchy matchy” range. Donations for the charity auction are woefully small in number, so board members rattle through who they can hit up for prizes; Hamilton Island, Hayman Island, Dorchester Hotels. The discussion turns into a cul-de-sac when one committee member suggests Van Cleef & Arpels be approached to donate jewellery – an apparent non-starter given Bulgari are major sponsors.

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Matthew Drummond
Matthew DrummondAFR Magazine editorMatthew Drummond edits AFR Magazine, our premium monthly inserted magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. Connect with Matthew on Twitter. Email Matthew at matthew.drummond@afr.com.au

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/inside-the-gold-dinner-where-20m-is-raised-in-one-night-20240308-p5favi