How the name makes the brand that sells
The rules have changed and the packaging means more than the product. Marion Hume on the secret to a label that brings riches.
Romance Was Born's design duo adds fashion substance to a name that hits the mark. Video capture.
Marion HumeFashion Writer
What’s in a name? A lot, in my opinion.
It is the first thing a potential customer hears about your brand. But what names appeal to whom and why? There’s certainly no science to that.
Loading...
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Fashion & style
Fetching latest articles