The rules have changed and the packaging means more than the product. Marion Hume on the secret to a label that brings riches.
Romance Was Born's design duo adds fashion substance to a name that hits the mark. Video capture.
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What’s in a name? A lot, in my opinion.
It is the first thing a potential customer hears about your brand. But what names appeal to whom and why? There’s certainly no science to that.
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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/how-the-name-makes-the-brand-that-sells-20190416-p51el7
