Straight out of film school at London’s Central Saint Martins college, Don Cameron kicked off the millennium directing music videos for Blur, Moloko and the Pet Shop Boys. The retro-futuristic elegance of his aesthetic jibed nicely with a time focused at once backwards and forwards, and soon enough the Dubbo-born lad was being commissioned to create advertising for European mega-brands including Audi, Braun and L’Oréal.

It was on one such job, for Switzerland Tourism, that he encountered his first Brutalist churches: defiantly blocky concrete structures from the middle of last century that seemed to surge from villages with roots in the Middle Ages.