If you read the Rolls-Royce literature, the Black Badge is not a sub-brand, or a performance package. It’s a philosophical position.

A Rolls-Royce BB is one that underscores the underlying subversiveness in the company’s founders, Charles Rolls and Henry Royce, while recognising the need to forgo overt decoration in this post-opulent era. It’s for those in streetwear not business suits, a Rolls for non-conformists, outliers, iconoclasts, disruptors and visionaries. And on and on.