Enter the Rolls-Royce BB, an executive jet that flies door to door
It’s huge, ultra quiet, and it shoots for the stars in terms of luxury and excess. It’ll cost you $1 million-plus with on-road costs and options.
If you read the Rolls-Royce literature, the Black Badge is not a sub-brand, or a performance package. It’s a philosophical position.
A Rolls-Royce BB is one that underscores the underlying subversiveness in the company’s founders, Charles Rolls and Henry Royce, while recognising the need to forgo overt decoration in this post-opulent era. It’s for those in streetwear not business suits, a Rolls for non-conformists, outliers, iconoclasts, disruptors and visionaries. And on and on.
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