Qantas will keep chasing inorganic growth opportunities like its investment in Byron Bay-based booking website TripADeal as the travel market revives after two years of virus-enforced turmoil, chief executive Alan Joyce says.

The purchase of a 51 per cent stake in the company for an undisclosed sum comes as the airline’s loyalty segment stretches its legs with partnerships in the financial services, telecommunications and accommodation spaces in a bid to make $500 million to $600 million in earnings by financial year 2024.