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Why Flight Centre's revival faces turbulence

Liam WalshReporter

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Anyone dreaming of a holiday last week might have clicked on Flight Centre's website, where the home page shows a couple donning sunglasses and smiling as they embark on a cruise.

“Wake up and seas the day,” goes the advertising spiel. But the very next image on the home page is a sombre “Latest travel updates” link, alerting people to news about lockdowns or other pandemic fallout.

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Liam Walsh writes on investigations and companies with The Australian Financial Review. He has won multiple media awards, worked in Japan and is now based in Brisbane. Email Liam at liam.walsh@afr.com.au

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    Original URL: https://www.afr.com/companies/tourism/why-flight-centre-s-revival-faces-turbulence-20210115-p56uim