Kellee Pham does not bother making up her premium $200 bouquets of flowers any more – people don’t buy them.
These days, the Melbourne florist’s bestselling bunches are priced at $28 and $65, in a sign that cost-of-living pain can be felt in the heart as well as the hip pocket nerve.
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Gus McCubbing is a markets reporter in the Melbourne newsroom. He was previously the Australian Financial Review’s Victorian political correspondent. Connect with Gus on Twitter. Email Gus at gus.mccubbing@afr.com