This $1.10 tin of tomatoes is the perfect symbol for SPC’s challenges
The century-old agribusiness is about to return to the ASX after two decades. It will be a much bigger company. But can it succeed against supermarket giants?
It’s the $1.10 tin of diced tomatoes that says everything about the challenge facing SPC, the century-old agribusiness powerhouse that last week laid out a plan to return to the ASX by merging with listed juice manufacturer Original Juice Co.
That’s the price of a 400g can that is sold online by Coles under its own brand. It’s produced in Italy and imported into the country by the supermarket giant. SPC’s product, under the Ardmona brand, is made here. But it sells for $2.10 per can.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
