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Small retailers give a ‘hard no’ to Black Friday and the big sales

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Researchers predict Australians will splurge $6.7 billion in four days between Black Friday to Cyber Monday later this month. But doughnut seller Kristy Bannister is opting out.

The Dr Dough Donuts boss has a love-hate relationship with the November sales, which have exploded so much in popularity in recent years they are challenging the traditional Christmas shopping period.

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Gus McCubbing is a journalist at the Australian Financial Review in Melbourne. Connect with Gus on Twitter. Email Gus at gus.mccubbing@afr.com

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    Original URL: https://www.afr.com/companies/retail/small-retailers-give-a-hard-no-to-black-friday-and-the-big-sales-20241108-p5koxq