Why Black Friday discounts could come back to bite retailers
In a desperate attempt to boost lacklustre sales, retailers have turned what was originally a short, sharp shopping promotion into an extended margin-sapping clearance sale.
If Black Friday and Cyber Monday promotions fail to deliver a much-needed profit boost this year, retailers will be tempted to point the finger at the Reserve Bank.
The real blame may lie closer to home.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
