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LEK: Sustainability moves from niche to key purchase driver

Carrie LaFrenz

Sustainability is moving from a niche preoccupation to a key driver of purchasing decisions, and businesses that do not change with the times risk being left behind, a new survey shows.

No longer a trend driven by the young, sustainability is gaining traction across generations, according to findings of The LEK Consulting Consumer Sustainability Survey completed last December.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/lek-sustainability-moves-from-niche-to-key-purchase-factor-20220407-p5abpy